FIFA has revealed an exciting and bold new brand identity for the FIFA Women’s World Cup Australia & New Zealand 2023, incorporating a vibrant new visual approach that aims to unite and inspire people around the world through the power of the FIFA Women’s World Cup and women’s football.
Reports show that the brand identity and emblem incorporate the vibrant local landscapes and rich colors of the two hosts, building a palette based on the rainforests, earth, mountains, cities, and water of the two countries.
Speaking about the new identity for the FIFA Women’s World Cup 2023, FATMA SAMOURA, FIFA Secretary-General, said women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness.
It was also gathered that the brand identity made its first public appearance in a live show featuring FIFA Chief Women’s Football Officer and New Zealander SARAI BAREMAN, Australian striker KYAH SIMON and New Zealand forward HANNAH WILKINSON.
